The social pressures to be fit are not new. The juice diet, the no-carb diet, high-intensity exercise, Pilates — each of these is a phenomenon of its own with adherents, books, and groups to boot.
With the health and fitness craze continuing to boom, thanks to social media, gyms have now become more creative in marketing their brands. Gone are the days of traditional advertising where companies sold their brands based on how they perceive it to be. These days, it is more of “You” advertising, with popularity adjudged through reviews, social media, and testimonials. Care should be drawn, though, with trusting these reviews, as companies have now become more creative with how they market themselves.
With this wealth of data, how do you choose the right gym for you?
Here are the top three tips that can guide you when choosing your ‘perfect’ gym:
1. List down your priorities
Gyms usually have their specialties, but it is mainly up to you as to what you want to achieve. What are your fitness goals? What do you want to reach in 3, 6 and 12 months’ time? Do you want a gym that you and your friends can attend together; or, would you rather join one that is near your home but is far from your buddies? There are many things to consider, but the point of this priority listing is to check on what keeps you motivated, and how you can stay motivated with the help of a PT in Dallas, TX.
2. Visit the gym if you can
Online reviews may give you a glimpse of what the gym is like, but reviews are highly objective. What may be right for you may be bad for me, and vice versa. So, if you have the time, visit your prospective gyms. You do not only look for the right equipment, but you also check out the place, see if it is clean, and see if the gym offers a friendly atmosphere from where everyone can grow and thrive. Other gyms have a cutthroat competitive spirit in them and if you’re looking to have a fun time where you can laugh at your mistakes, avoid competitive gyms at all costs.
3. Sign up for a free trial
Most gyms offer trials for free or at discounted rates. Avail of them if you can. Trials are one of the best ways for you to get a glimpse of what the trainers and classes are like. Gyms can only talk about their strengths so much, and there is nothing better than walking the talk. Beware though, as some gyms offer free trials showcasing their ‘best’ classes, often staged to lure in potential customers into signing up. It’s easy to catch this, especially when the class is filled with a majority of free trial guests.
These top three tips: 1) Listing down your priorities; 2) Visiting the gym; and, 3) Signing up for a free trial, all zero in one thing: to see is to believe. There is nothing better than getting a feel for how the gym culture is like in your prospective club. No online review or online marketing can prove better than having you, yourself, the potential member, judging the gym for yourself.